AGRI 0212. Direct Farm Marketing
Units: 2
Hours: 36 lecture
Overview of direct farm marketing. Includes innovative marketing alternatives for the small to medium size grower, proven methods of product development, promotion, pricing and distribution. (not transferable)
AGRI 0212 - Direct Farm Marketing
http://catalog.sierracollege.edu/course-outlines/agri-0212/
Catalog Description DESCRIPTION IS HERE: Hours: 36 lecture Description: Overview of direct farm marketing. Includes innovative marketing alternatives for the small to medium size grower, proven methods of product development, promotion, pricing and distribution. (not transferable) Units 2 Lecture-Discussion 36 Laboratory By Arrangement Contact Hours 36 Outside of Class Hours Course Student Learning Outcomes Compare and contrast direct and conventional marketing practices. Critique and identify proper harvesting and handling of produce after harvest, based on its intended market. Devise a business/marketing plan to set-up and profitably manage a produce stand and or marketing outlet for specific products. Course Content Outline I. Overview of direct farm marketing A. Direct marketing B. Conventional marketing II. Direct marketing techniques A. Farmers markets B. Roadside stands and U-pick operations C. Farm Trails D. Selling to restaurants E. Mail order and catalog sales F. Community supported agriculture III. Harvest IV. Post-Harvest handling A. Safety B. Handling for restaurants C. Handling for produce stand V. Regulations VI. Marketing Strategies A. Pricing B. Signage VII. Total product utilization A. Options B. Safe and effective donations 1. where to donate 2. generating PR VIII. Relationships with Customers Course Objectives Course Objectives 1. Compare and contrast direct and conventional marketing practices. 2. Identify food safety issues related to direct farm marketing of fresh produce. 3. Evaluate a variety of direct farm marketing techniques for effectiveness. 4. Evaluate crop suitability for restaurant use. 5. Identify proper harvesting techniques. 6. Critique and identify proper handling of produce after harvest, based on its intended market. 7. Assess behaviors and services to establish and maintain productive relationships with customers. 8. Design subscription produce contracts. 9. Devise a business/marketing plan to set-up and profitably manage a produce stand. 10. Develop pricing structures for various end users. 11. Determine strategies for total utilization. Methods of Evaluation Classroom Discussions Objective Examinations Reports Reading Assignments 1. Students will read a variety of subscription contracts for produce and evaluate their differences based on specific operational needs in written format or in group discussions. 2. Students will read Placer/Nevada County Agriculture Marketing materials and identify available marketing resources and programs. Knowledge of these marketing resources and programs will be applied to class discussions on marketing strategies for various products throughout the semester. Writing, Problem Solving or Performance 1. Students will visit and interview a producer featured in the "Placer County Agriculture Guide" regarding their marketing strategies and the benefits and challenges they have experienced with direct farm marketing. A report will be written which will include the interview results. 2. Students will visit a minimum of two Farmers' Markets to observe direct marketing strategies and techniques. A written report will be completed comparing and contrasting the markets. Other (Term projects, research papers, portfolios, etc.) Methods of Instruction Lecture/Discussion Distance Learning Other materials and-or supplies required of students that contribute to the cost of the course.
Agriculture
http://catalog.sierracollege.edu/departments/agriculture/
Overview Sustainable agriculture is an integrated system of plant and animal production practices having a site-specific application that will, over the long-term, satisfy human food and fiber needs; enhance environmental quality and the natural resource base upon which the agriculture economy depends; make the most efficient use of nonrenewable resources and on-farm resources and integrate, where appropriate, natural biological cycles and controls; sustain the economic viability of farm operations and enhance the quality of life for farmers and society as a whole. TRANSFER AND MAJOR REQUIREMENTS in Agriculture are available in the Counseling Center. In all cases, students should consult with a counselor for specific transfer requirements. Faculty
